![]() Make sure the experience you provide measures up to the branding. Attentive customer service, an effortless buying experience and products that perform as advertised are the key ingredients for a WOM-worthy experience. Sourcing and selling quality products are crucial to providing an outstanding customer experience. Providing an average or negative experience will not motivate customers to advocate for your business. In addition to providing a stellar product that solves a major pain point - these days, that’s table stakes - consider throwing in a personalized ‘Thank you’ note and free gift along with their online purchase.Whatever you do, aim to impress. Offering a standout customer experience that overshoots people’s expectations is the surest way to get them to rave about you. ![]() ![]() Here’s how to use word-of-mouth strategy to your advantage. And while these conversations may seem entirely out of a business’s control and may even backfire - customers won’t hesitate to disparage brands that provide a poor experience - you have several strategies at your disposal to get people talking about your business in a positive light.Īmplified word-of-mouth (WOM) is when marketers launch campaigns designed to encourage or accelerate these naturally occurring conversations within their existing customer base. ![]() One of the most untapped (and inexpensive) marketing channels in existence, word-of-mouth marketing occurs when a brand wows a customer to such an extent that they tell their friends. If you’ve ever recommended a restaurant or sung the praises of your favorite clothing brand after receiving a compliment on your outfit, then you intuitively understand what word-of-mouth marketing is - and how powerful it can be.ĭid your friends and family take you up on your recommendation? Perhaps after doing so, they became loyal customers themselves and spread the word to their loved ones in turn. ![]()
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